I guess you have to work around them! Slash Gear has an article up on how Adobe is getting around Apple’s adamant “NO FLASH” stance.
Announced at IBC in Amsterdam for a mere $4500 ( 0_0 ) it is certainly not a hobbyist solution but it does give serious publishers a path to these devices. It also has the benefit of moving the rendering server-side, thus lowering the battery burn impact on the mobile device.
Level 9 Adobe propaganda is available here.