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Dec 13 2012

Consumer Trends

Consumer research data is always interesting but it is not always useful…

I found a couple of nuggets of “hmm” in the infographic below from the research crew at Ericsson.

For instance, point 4 that mobile network coverage is the fourth most important driver of satisfaction with urban life? I mean, I have been known to swear about lack of cell coverage but that is a powerful statement.

Also, point 10 about the shift in the way people learn (which has to be linked to point 2 about the “scattered mind”) is intriguing. When I was growing up, I remember hearing about auditory, visual and kinesthetic learners. Are our children’s generation so focused on connectivity that this is the biggest driver in their educational process?

10-hot-consumer-trends-2013-infographic

They have been at the process of collecting and collating this data for quite a while!

According to Michael Björn, Head of Research at ConsumerLab: “Our global research program is based on annual interviews with over 100,000 individuals in more than 40 countries and 15 megacities. Over the years we have amassed a huge database of consumer trend data – and we see that the pace of change is currently more rapid than ever”

Not a terribly inspired conclusion, but undeniable.

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